The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Introduction

Exploring the crucial components necessary for the effectiveness of ABM initiatives, with a focus on accurate target accounts, enriched CRM data, and the strategic use of outbound emails, featuring the capabilities of Apollo.io such as account discovery and campaign optimization.

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