The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Career Transitions in Sales and Marketing

The chapter follows the speaker's journey through different sales and marketing roles, starting from a B2B ad agency to becoming an SDR at a startup. It explores their transitions, from joining Looker due to financial reasons to progressing to a leadership position in sales development. The chapter also delves into the evolving landscape of sales roles in tech companies, highlighting the collaboration between sales development and marketing and the impact of technology tools like AI on the industry.

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