B2B Marketing with Dave Gerhardt

#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

Feb 26, 2024

Take risks with design to drive pipeline growth. Importance of timing in email marketing. Framework for small wins. Diversifying channels and maximizing micro opportunities. Stand out with branding in B2B SaaS. Focus on design differentiation and brand aesthetics for business growth.

43:11

Creator website

Episode guests

Eli Rubel

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Taking risks in design can help companies stand out and drive pipeline growth.

Focusing on micro surfaces within the marketing funnel can lead to significant improvements in strategy and results.

Deep dives

Impact of Branding and Design on Marketing

Taking risks in design and brand differentiation can help companies stand out amidst sameness and noise in the market. By prioritizing creativity and unique visual identities, companies can drive pipeline growth and capture attention in a crowded landscape.

Introduction

2min

Journey from Startup Founder to Marketing Advisor

13min

Optimizing Design and Copy for Marketing Success

6min

Efficient Task Prioritization and Cadence Setting for Client Advising

2min

Nurturing Leads for Conversion Success

4min

The Power of Branding and Design in B2B SaaS

12min

Design, Branding, and Risk-Taking for Business Growth

4min

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.

Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses

His framework for focusing on 'micro surfaces' that lead to bigger wins
The importance of timing in email marketing
How to properly analyze the efficiency of your marketing spend

Timestamps

(00:00) - Design and brand as competitive differentiators
(05:10) - Navigating Early-Stage Companies
(07:54) - Performance Marketing
(13:41) - How to determine 'Demand Efficiency'
(17:33) - A new way to think about design
(22:24) - Maximizing Micro Opportunities
(29:17) - Diversifying Channels
(30:20) - Elevating Brand Aesthetics
(33:36) - Design Differentiation
(39:48) - Standing Out with Design and Branding
(45:14) - Free Tools and Design Investments
(46:41) - Closing Thoughts

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