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#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

B2B Marketing with Dave Gerhardt

CHAPTER

Design, Branding, and Risk-Taking for Business Growth

Exploring the significance of design and branding in driving pipeline and standing out in the market, the chapter highlights the importance of taking risks and focusing on small wins for major impacts in the sales funnel. Special offers from Eli Rubel and benchmark resources from maddermaid.co are discussed, along with creating a mascot for 'Exit Five'.

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