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#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

B2B Marketing with Dave Gerhardt

CHAPTER

Nurturing Leads for Conversion Success

Exploring the disconnect between high open rates and low conversion rates in email marketing, emphasizing the need for compelling content and strategic timing. The chapter also discusses refining email content based on engagement data and nurturing leads through multiple channels for successful conversions.

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