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#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

B2B Marketing with Dave Gerhardt

CHAPTER

Journey from Startup Founder to Marketing Advisor

The chapter explores the speaker's path from founding a software company to being acquired and transitioning to a marketing advisory role. It emphasizes the importance of speed and innovation in marketing, focusing on demand efficiency and small, impactful changes within the buyer journey. The conversation also touches on optimizing paid media engagements and the challenges of measuring success in different sales approaches within tech companies.

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