In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.
Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses
- His framework for focusing on 'micro surfaces' that lead to bigger wins
- The importance of timing in email marketing
- How to properly analyze the efficiency of your marketing spend
Timestamps
- (00:00) - Design and brand as competitive differentiators
- (05:08) - Navigating Early-Stage Companies
- (07:52) - Performance Marketing
- (13:39) - How to determine 'Demand Efficiency'
- (17:31) - A new way to think about design
- (22:59) - Maximizing Micro Opportunities
- (29:52) - Diversifying Channels
- (30:55) - Elevating Brand Aesthetics
- (34:11) - Design Differentiation
- (40:23) - Standing Out with Design and Branding
- (45:49) - Free Tools and Design Investments
- (47:16) - Closing Thoughts
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by Qualified.
AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.
That’s where Qualifed comes in with Piper, their AI SDR agent.
Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?
Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.
The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.
Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.
You can learn more at qualified.com/exit5
