In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.
Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses
- His framework for focusing on 'micro surfaces' that lead to bigger wins
- The importance of timing in email marketing
- How to properly analyze the efficiency of your marketing spend
Timestamps
- (00:00) - Design and brand as competitive differentiators
- (05:07) - Navigating Early-Stage Companies
- (07:51) - Performance Marketing
- (13:38) - How to determine 'Demand Efficiency'
- (17:30) - A new way to think about design
- (22:24) - Maximizing Micro Opportunities
- (29:17) - Diversifying Channels
- (30:20) - Elevating Brand Aesthetics
- (33:36) - Design Differentiation
- (39:48) - Standing Out with Design and Branding
- (45:14) - Free Tools and Design Investments
- (46:41) - Closing Thoughts
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
