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#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

B2B Marketing with Dave Gerhardt

CHAPTER

Optimizing Design and Copy for Marketing Success

The chapter delves into the impact of fine-tuning design and copy elements in marketing campaigns, exemplified by a case study of an electric motorcycle company. It highlights the necessity of testing, learning, and innovating beyond traditional branding constraints to drive effective marketing strategies.

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