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#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

B2B Marketing with Dave Gerhardt

CHAPTER

The Power of Branding and Design in B2B SaaS

Exploring the competitive advantage of branding and design in the B2B SaaS industry, this chapter discusses the process of developing iconic brand images for long-term market differentiation. Emphasizing creativity, differentiation, and the impact of taking risks in design, the conversation highlights the importance of standing out in a crowded market through memorable brand identity.

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