The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B

4 snips
Apr 4, 2024
In this episode, Dave Gerhardt is joined by Matt Carnevale to discuss the effectiveness of nurture sequences in B2B marketing. They share tips on becoming a better copywriter, the importance of brand reputation in B2B, and how to establish yourself as a trusted authority in your industry.
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ADVICE

Simplify Nurturing

  • Map the customer journey and simplify nurturing steps.
  • Focus on a shorter timeframe, like two weeks, and diversify nurturing channels.
INSIGHT

Content-First Nurturing

  • A strong content strategy is the foundation of effective nurturing.
  • Focus on valuable content across channels before complex email sequences.
ADVICE

Mastering Copywriting

  • Study one or two copywriting books deeply instead of skimming many.
  • Practice writing daily, focusing on compelling storytelling, and use feedback.
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