Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.
Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.
Timestamps
- (00:00) - - Intro and Exit Five's in-person event
- (04:15) - - Importance of real-life connections
- (07:58) - - Importance of event programming
- (11:46) - - Blending marketer and planner roles in events
- (16:37) - - Identifying Ideal Partnerships for Events
- (18:58) - - Event ideas centered around impactful offers
- (24:49) - - Avoiding overwhelming yourself
- (25:48) - - Goals of an event
- (31:36) - - Challenges of being a full-time event marketer
- (33:15) - - Importance of Project Management Tools
- (37:33) - - The significance of small breakouts for event networking
- (38:57) - - Intention and goal-setting for event success
- (43:07) - - The event calendar algorithm & outro
Send guest pitches and ideas to hi@exitfive.com
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Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
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Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
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See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)