Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.
Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.
Timestamps
- (00:00) - - Intro and Exit Five's in-person event
- (04:28) - - Importance of real-life connections
- (08:11) - - Importance of event programming
- (11:59) - - Blending marketer and planner roles in events
- (16:50) - - Identifying Ideal Partnerships for Events
- (19:11) - - Event ideas centered around impactful offers
- (25:05) - - Avoiding overwhelming yourself
- (26:04) - - Goals of an event
- (31:52) - - Challenges of being a full-time event marketer
- (33:31) - - Importance of Project Management Tools
- (37:49) - - The significance of small breakouts for event networking
- (39:13) - - Intention and goal-setting for event success
- (43:23) - - The event calendar algorithm & outro
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Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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