#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)
Apr 22, 2024
auto_awesome
Daniel Cmejla, VP of Community at Apollo.io, discusses building community on LinkedIn and measuring its impact. They explore the difference between building community vs. 'a' community and using internal team members' profiles to boost the company's brand. The episode also delves into innovative B2B marketing strategies, maximizing marketing impact with LinkedIn, and the importance of diversity in brand resilience.
Aligning diverse marketing functions under a community umbrella strengthens brand presence and drives customer engagement.
Leveraging LinkedIn for authentic content creation and showcasing values attracts top talent and fosters a diverse workplace.
Personalized marketing strategies, like team takeovers on LinkedIn, drive engagement and brand visibility in the digital age.
Deep dives
Empowering Community for B2B Marketing Success
Building an engaged community is paramount for successful B2B marketing. Dan Schmela, VP of Community at Apollo, emphasizes the power of uniting various marketing efforts under the community umbrella. By overseeing customer marketing, field marketing, events marketing, social media, and more, Schmela highlights the benefits of aligning diverse marketing functions to work seamlessly towards a common goal. This approach fosters stronger brand presence, drives customer engagement, and accelerates talent acquisition, showcasing the significance of community-driven strategies in modern B2B marketing.
Leveraging Social Media for Brand Building and Recruiting
The podcast sheds light on the strategic use of social media platforms, specifically LinkedIn, for brand building and talent recruitment. Through authentic content creation and community engagement, brands like Apollo enhance their presence and attract top talent. Dan and the host discuss the power of showcasing brand values and diverse voices to create impactful recruiting strategies. Leveraging branding on platforms like LinkedIn not only amplifies organizational culture but also fuels buzz around job openings and fosters a diverse and inclusive workplace.
Personalized Touchpoints and Content Strategy for Marketing Success
Taking a personalized approach to marketing, especially on platforms like LinkedIn, can yield remarkable results. The podcast delves into the concept of 'takeovers' - where team members create and share authentic content, driving engagement and brand visibility. By adapting and innovating content strategies, B2B companies like Apollo stay ahead by tailoring content to match the evolving algorithms and trends on social media platforms. The discussion underscores the importance of strategic content creation, peer collaborations, and organic brand growth for sustained marketing success in the digital age.
Utilizing LinkedIn Video for Marketing Success
By leveraging LinkedIn video content, the podcast discusses how a marketing manager and CEO saw significant engagement by posting videos on LinkedIn after the platform introduced video capabilities. The engagement levels surpassed expectations, with videos garnering high views despite the CEO's moderate number of followers. The strategy of creating regular content, connecting with key industry figures, and utilizing new LinkedIn features like video demonstrated the power of proactive and innovative marketing approaches.
Creating Brand Buzz Through Strategic LinkedIn Engagement
The episode highlights a unique brand marketing strategy involving engaging and dynamic LinkedIn posts to challenge a competitor and attract attention. The approach involved creating content that sparked conversation by providing a fresh perspective on industry practices, especially in response to competitor actions. The speaker's strategy focused on maintaining a competitive, yet respectful tone, generating significant visibility and interest within the LinkedIn community. By utilizing LinkedIn as a platform for bold and thought-provoking content, the company successfully differentiated itself and leveraged competitive dynamics for branding and marketing success.
Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss
How to use LinkedIn to build community
The difference between building community vs. building ‘a’ community
Using internal team members LinkedIn profiles to lift the companies brand
Community building and how to measure the impact on the bottom line
