B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

Apr 22, 2024
Daniel Cmejla, VP of Community at Apollo.io, discusses building community on LinkedIn and measuring its impact. They explore the difference between building community vs. 'a' community and using internal team members' profiles to boost the company's brand. The episode also delves into innovative B2B marketing strategies, maximizing marketing impact with LinkedIn, and the importance of diversity in brand resilience.
01:03:41

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Aligning diverse marketing functions under a community umbrella strengthens brand presence and drives customer engagement.
  • Leveraging LinkedIn for authentic content creation and showcasing values attracts top talent and fosters a diverse workplace.

Deep dives

Empowering Community for B2B Marketing Success

Building an engaged community is paramount for successful B2B marketing. Dan Schmela, VP of Community at Apollo, emphasizes the power of uniting various marketing efforts under the community umbrella. By overseeing customer marketing, field marketing, events marketing, social media, and more, Schmela highlights the benefits of aligning diverse marketing functions to work seamlessly towards a common goal. This approach fosters stronger brand presence, drives customer engagement, and accelerates talent acquisition, showcasing the significance of community-driven strategies in modern B2B marketing.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode