The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

Apr 22, 2024

Daniel Cmejla, VP of Community at Apollo.io, discusses building community on LinkedIn and measuring its impact. They explore the difference between building community vs. 'a' community and using internal team members' profiles to boost the company's brand. The episode also delves into innovative B2B marketing strategies, maximizing marketing impact with LinkedIn, and the importance of diversity in brand resilience.

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Introduction

00:00 • 2min

Building a B2B SaaS Community

01:30 • 12min

Maximizing Marketing Impact with LinkedIn Strategy

13:35 • 16min

Building Diversity, Brand Resilience, and Community in B2B Marketing

29:44 • 3min

Innovative B2B Marketing Strategies

33:10 • 22min

LinkedIn Strategy and Market Observations

55:26 • 5min

Invitation to Speak at an Event and Gratitude Shoutouts

01:00:34 • 3min

Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss

How to use LinkedIn to build community
The difference between building community vs. building ‘a’ community
Using internal team members LinkedIn profiles to lift the companies brand
Community building and how to measure the impact on the bottom line

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