12min chapter

B2B Marketing with Dave Gerhardt cover image

#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

B2B Marketing with Dave Gerhardt

CHAPTER

Building a B2B SaaS Community

Exploring the inception of a potential B2B SaaS community in Burlington, Vermont with insights from a community marketer and guest from Apollo. The chapter discusses the role of VP of community in a SaaS company, highlighting team structure, functions integration, and community's impact on marketing efforts. It delves into the evolving roles within organizations, the nuanced definition of 'community,' and how community involvement enhances brand reputation and customer connections in B2B marketing.

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