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#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

B2B Marketing with Dave Gerhardt

CHAPTER

Maximizing Marketing Impact with LinkedIn Strategy

The chapter emphasizes the power of focusing on LinkedIn as a primary marketing channel, detailing the benefits, risks, and examples of successful strategies. It discusses the importance of understanding customer behavior, deploying customer voice across platforms, and utilizing various content formats for a cohesive marketing approach. Insights on storytelling, community engagement, and the balance between inbound and structured marketing processes are highlighted for business success.

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