22min chapter

B2B Marketing with Dave Gerhardt cover image

#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

B2B Marketing with Dave Gerhardt

CHAPTER

Innovative B2B Marketing Strategies

The chapter explores various innovative marketing strategies employed by B2B brands, including leveraging social media platforms like LinkedIn, creating excitement through product launches, and building a supportive company culture. It emphasizes the importance of employee engagement, strategic narratives, and creative tactics to generate buzz and community engagement. The discussion also delves into fostering psychological safety within teams to encourage innovation and a culture of trust.

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