B2B Marketing with Dave Gerhardt
#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
May 27, 2024
Pranav Piyush, CEO of Paramark, discusses measuring marketing effectiveness, predicting revenue, and the correlation between reach metrics and output. They touch on the challenges of marketing attribution, importance of email audience engagement, and using technology to analyze metrics. The conversation also delves into experimenting in marketing, balancing creativity with measurement, and the CEO's role in marketing strategies.
45:49
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Quick takeaways
- Proper marketing measurement solutions are crucial for CMOs to confidently invest in diverse marketing types for maximum returns.
- Strategic forecasting and experimentation, aligning marketing with revenue optimization, are vital for sustained growth in B2B SaaS marketing.
Deep dives
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