Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
- Why marketing attribution is hard
- The essential elements of predicting marketing results
- Which leading indicators to follow and how to tie them to revenue
- Correlation between reach metrics (like community members and subscriptions) and output metrics
- How to use and measure LinkedIn in B2B
Timestamps
- (00:00) - - Intro to Pranav and Paramark
- (05:02) - - Identifying Market Needs through Research
- (10:08) - - Broken Measurement in Marketing
- (15:04) - - Importance of Email Audience Engagement
- (18:42) - - Audience Tracking
- (19:26) - - Technology's role in analyzing marketing metrics
- (27:16) - - Experimentation and Failure
- (28:40) - - Marrying Ideas and Measurement in Marketing
- (33:27) - - Connections for Startup Growth
- (36:29) - - Executing Ideas in Marketing Leadership
- (43:19) - - Focusing on Profitability and Product
Send guest pitches and ideas to hi@exitfive.com
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)