Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
- Why marketing attribution is hard
- The essential elements of predicting marketing results
- Which leading indicators to follow and how to tie them to revenue
- Correlation between reach metrics (like community members and subscriptions) and output metrics
- How to use and measure LinkedIn in B2B
Timestamps
- (00:00) - - Intro to Pranav and Paramark
- (05:19) - - Identifying Market Needs through Research
- (10:25) - - Broken Measurement in Marketing
- (15:21) - - Importance of Email Audience Engagement
- (18:59) - - Audience Tracking
- (19:43) - - Technology's role in analyzing marketing metrics
- (27:08) - - Experimentation and Failure
- (28:32) - - Marrying Ideas and Measurement in Marketing
- (33:19) - - Connections for Startup Growth
- (36:21) - - Executing Ideas in Marketing Leadership
- (43:11) - - Focusing on Profitability and Product
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This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.
That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.
Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.
Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
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