B2B Marketing with Dave Gerhardt
#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth
Jun 6, 2024
Dan, COO at Exit Five, and Dave discuss the success behind the sold-out Drive event, the power of collaboration, building an audience, and the importance of brand connection and storytelling. They share insights on launching events, content strategy, and the growth of Exit Five, emphasizing community-led growth and interactive talks.
34:50
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Quick takeaways
- Exit Five's rapid growth showcases effective strategic execution beyond marketing efforts.
- The Drive event's success was attributed to strategic planning, brand leverage, and interactive content curation.
Deep dives
Ferros IQ Provides Solutions for B2B Marketing Challenges
Ferros IQ addresses the challenges faced by B2B marketers in 2024, such as reduced budgets and fewer active buyers, while retaining growth goals. The company utilizes down-funnel intent signals and targeted demand solutions to help build pipelines efficiently. By assisting B2B marketing leaders in reaching ideal buyers and generating converting leads, Ferros IQ stands out from its competitors.
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