The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth

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Jun 6, 2024

Dan, COO at Exit Five, and Dave discuss the success behind the sold-out Drive event, the power of collaboration, building an audience, and the importance of brand connection and storytelling. They share insights on launching events, content strategy, and the growth of Exit Five, emphasizing community-led growth and interactive talks.

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ANECDOTE

Dan's Performance Review

Dave Gerhardt asked Dan Murphy about his experience joining Exit Five.
Dan described the company's growth exceeding his initial expectations, with scaling and new hires.

ADVICE

Organized Deal Tracking

Maintain organized records of potential and closed deals, including those that didn't initially convert.
This organized approach helps scale business operations and identify new opportunities.

INSIGHT

Teamwork Benefits

Solopreneurship offers a valuable initial stage for business development, providing a head start.
Transitioning to a team environment brings unexpected benefits, like shared purpose and diverse perspectives.

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Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover

How we sold out Drive in 24 hours
Why we used a waitlist strategy
How much Exit Five has grown
How much we're investing into the business this year
Solopreneurship

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

(00:00) - - Intro
(07:24) - - The Power of Collaboration
(10:12) - - The Exit Five Journey
(13:25) - - The Drive Event
(14:18) - - Launching Our Event
(21:30) - - The Success Behind Our Event
(23:08) - - Brand Connection and Storytelling
(27:35) - - The Power of Building an Audience
(29:40) - - Content and Audience Strategy

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.