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B2B Marketing with Dave Gerhardt

#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

Jun 13, 2024
Experienced marketing leader Dave shares 16 lessons for new marketing leaders, from forgetting acronyms to spending the budget wisely. He emphasizes strategic storytelling, mastering internal communication, and partnering with finance and ops. Dave advises making hiring a priority, creating momentum through individual initiatives, and getting comfortable making bold bets. He stresses the importance of alignment with sales, understanding the CEO's priorities, and prioritizing data-driven decisions.
36:32

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Embrace distinct roles in marketing leadership, transitioning from tactical tasks to team management.
  • Craft compelling offers aligned with target audiences for impactful marketing strategies.

Deep dives

Leveraging Down Funnel Intent Signals for Efficient Pipeline Building in B2B Marketing

Facing tough pipeline challenges in B2B marketing like reduced budgets and fewer active buyers, Ferros IQ offers down funnel intent signals alongside targeted demand solutions to streamline pipeline building. They assist B2B marketing leaders in reaching ideal buyers and creating high-converting leads across businesses of all sizes, distinguishing themselves by converting generated leads effectively.

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