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#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

B2B Marketing with Dave Gerhardt

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Balancing Short-term Tactics and Long-term Strategy in Marketing Leadership

The chapter emphasizes the importance of allocating resources for creating new channels while hitting current targets, featuring a framework for experiments and scaling initiatives. It discusses the risks of incremental thinking in marketing and the need for bold decisions to achieve substantial growth, illustrated by a case study from a senior marketing leader at Auth0.

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