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#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Lessons for Transitioning from Marketing Individual Contributor to Marketing Leader

This chapter explores 15 lessons for moving from a marketing individual contributor to a marketing leader, focusing on developing both marketing expertise and management skills. It is divided into sections on managing up, managing down, and managing around, offering practical advice based on personal experience.

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