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#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

B2B Marketing with Dave Gerhardt

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Collaboration and Partnership Across Departments in Marketing

This chapter highlights the significance of viewing finance and operations teams as allies in marketing efforts, stressing the collaboration between sales, operations, finance, customer service, and product teams to boost revenue. The speaker recounts the benefits of teamwork and cooperation across various departments for marketing success.

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