This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT. It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback? And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year. Rants and raves includes MrBeast and streaming competition. This week's story links: Super Bowl Ad Preview MSFT Integrates AI into Bing Buzzfeed Announces ChatGPT Play Spotify's Earnings Meta's Stock Soars LinkedIn's Big Newsletter Play Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about? The DOJ is coming down hard on Google. Are they five years too late? Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment. This week's story links: OpenAI and Kenyan Workers Spotify Layoffs Google's Antitrust Lawsuit More Media Layoffs Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye. In "musky scent" Elon has a garage sale. Oh...and the boys are still arguing about the definition of content marketing. This week's links: AI Copyright Lawsuit Getty Art Lawsuit MSFT's Bet on OpenAI JPMorgan's Frank Failure Parler Layoffs Twitter Garage Sale Twitter Debt Payments Brand Publishing vs. Content Marketing Musk Inspires Layoffs Higher Headcount Bad at Twitter --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check. In "Musky Scent," Twitter stops paying rent and keeps firing people. And Microsoft looks to integrate Chat GPT into Bing. Bing is still around? Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert. This week's links: META gets fined Apple's New AR/VR Headset Twitter Stops Paying Rent Twitter Ads Political Advertising Again More Executives Leaving Twitter Bing to Integrate Chat GPT Noom's New Book Nielsen's New Measurement Product --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: - The fate of TikTok - Where data privacy is going? - AI in 2023 - Which social network to place your money on - Content marketing acquisitions - Apple buys Disney??? And much, much more. This week's sponsor: Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization? Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio. Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss. This week's sponsors: Acrolinx: With the Content Governance Playbook by Acrolinx, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2. Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. This week's links: Trump's NFTs: Bust or Boom? Twitter Bans Social Media Competitors Elon Might Resign Twitter's Gold Checkmark Spotify to Rename Anchor RH Launches Media Company Theorists, Inc. Sells to Lunar X --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode. In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go? And finally, yet another creator economy software company begins cutbacks. Are there more to come? Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency. This week's sponsor is Acrolinx: The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today. This week's links: Crypto Lawsuits Go After Celebs US Lawmakers Look to Ban TikTok The Senate Votes to Ban TikTok for Government Employees Elon to Buy Substack? Liberal Twitter Can't Stop Using It Jellysmack Lays off Eight Percent Martin Agency Announces CRO Role --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Another crazy Twitter update...plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts. GE does a first with a takeover of the New York Times. Good move? And the boys talk about another warning toward a full ban of TikTok. Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner. This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today. This week's links: The Twitter Files A Marketer's Experience with ChatGPT GE Buys Out New York Times Texas Government Bans TikTok Kick Owned By Stake Is a Problem Gartner States the Obvious --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.