This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators. We cover: - Should Twitter relaunch Vine? - Who's "really" leading Twitter now? - Will creators pay for the blue check mark? - Is it Meta's time to develop a competitive product? - and much more... This week's links: Twitter to Lay Off 25 Percent Elon Disolves Twitter's Board Musk to Reboot Vine Twitter Wants to Be Paid Is It Meta's Time to Compete with Twitter? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective? Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing. This week's links: Twitter Gets New Leader Meta's Distasterous Results The Ad Market Is In Peril MrBeast's Business Model Biden Bans Semiconductors in China --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots? And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again. Rants and raves include a new publishing option and the marriage between the NFL and Amazon. This week's links: Ye Buys Parler Netflix Goes Ad-Supported Netflix Quarterly Earnings Steve Case Predicts the Future Walmart Builds Creator Network Meta Is All Legs NFL/Amazon Announce Black Friday Game --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.  

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators. PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come? And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters. Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building. This week's links: PayPal Terms and Conditions Issues The Economics of Social Media Accounts CNN's NFT Rug Pull White House AI Bill of Rights Pittsburgh PR Content Marketing --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands? Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads. Rants and raves include Amazon, travel tips, and content marketing careers research. This week's links: Kim Kardashian Crypto Suit Elon Musk Buys Twitter Fandom Buys Red Venture Sites Facebook Ends Newsletter Meta to Sell More Ad Spots Content Marketing Salary Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to take, take, take. Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye. This week's links: Disney Goes Web3 Interview with Disney CEO on Next-Gen Storytelling Social Media Giants Changing Terms on Creators Is BeReal for Real? Long-form Content Isn't Dead Buzzfeed Valuation Dropping The 10k Creator Podcast with Joe Pulizzi and Daren Smith --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Spotify Sells Audiobooks Twitch Online Gambling Announcement ESPN Launches Creator Network Starbucks and Web3 Brands and Purpose Emmy Award Results --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it. In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months. And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right? In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace. This week's links: Truth's SPAC Down 9% Truth's Trademark Down Google Won't Play with Trump Time Buys Brandcast AI and Content Facebook and Cambridge Suit Comms Research New NFT Marketplace --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.