This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The Battle for Trust (375)

May 12, 2023

01:11:43

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Episode notes

Introduction

2min

How to Play the Twitter and LinkedIn Game

4min

The Best Compliment I Received From Evergreen

5min

The Problem With the Creator Economy Expo

4min

The Future of Generative AI

4min

Tucker's Decision to Launch on Twitter

6min

The Rise of Trust in Media

2min

How to Build Trust Over a Long-Term Basis

3min

The Future of Content Marketing

5min

10.

The Tension Between Short Term Needs and Long Term Goals

4min

11.

Jimmy Donaldson: The King of the YouTube Channel

2min

12.

How Budweiser Is Pushing the Limits of Brand Advertising

5min

13.

Google's Commitment to Search Ads Powered by Generative AI

4min

14.

The Future of Content Marketing

5min

15.

The Future of Virtual Reality

2min

16.

The Future of Virtual Reality

4min

17.

How to Be Successful Warren Buffett

2min

18.

How to Write Your Future Bio

5min

19.

The Orange Effect Foundations

2min

The next great online battle is that over trust.

We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.

Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.

Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.

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This week's links:

Tucker Carlson to Twitter

Elon Musk and Trust Nothing

MrBeast Increases Followers by 20 Million in a Day

MSFT to Monetize Chat and AI

Google's Generative AI Search Ads

Berkshire's Annual Letter to Investors

Salesforce Pivots to AI

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