4min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Battle for Trust (375)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

How to Play the Twitter and LinkedIn Game

I'm not good at re-promoting like our old book and all that stuff. I do a terrible, absolutely terrible job because I handle my own stuff. We as a culture now we have an incredibly short memory on, on things. So even if you're the best marketer in the world and you keep it up for weeks, months, quarters at a time, it's as soon as you stop. It was like, let me open killing marketing from 2017. What did we talk about there? The one thing I didn't keep it in rotation is my own fault.

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