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5min chapter
The Battle for Trust (375)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Future of Content Marketing
Robert: What do you think content marketing is going to look like in the future metaverse? Robert: I don't know if we know what that means. When people say metaverse, correct me if I'm wrong, Robert,. We think of this immersive 3D experience. Whether you have a blockchain component of that or not, it's arguable because you could say Roblox or Epic Champs and what they're doing. It's almost like, I thought of when e-commerce was just starting to take off 25 years ago. And Walmart said, "We don't have our arms wrapped around this yet"
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