Google's Commitment to Search Ads Powered by Generative AI

New chat API allows publishers to build their own chat experiences on sites and apps serving ads either from Microsoft or other companies. Google will continue to play a critical role as additional sources of useful information while helping millions of businesses be discovered online, said Vidya Srinivasan, the vice president general manager of Google ads. This is just nothing but bluster around AI and making sure that when people think of Microsoft and Google and AI, they're thinking about them as together.

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