The Battle for Trust (375)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
How Budweiser Is Pushing the Limits of Brand Advertising
Mr. Beast is the most followed person on the planet because he just hit throw it out there, started in 2012 and just did videos on YouTube. It took him three years to get to 30,000 subscribers on YouTube. And now he's got a hundred and whatever, almost 200 million people on YouTube that are following him. The math totally works if you look at it in the same way that a consumer brand would spend 10 times that on a 90-day flight across broadcast media of our brand advertising. Microsoft API will allow chat partners to serve AI ads on Google search platforms as well as other companies.
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