This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

AI in Content: How Much Is Too Much? (373)

Apr 28, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
The Influence of Television News on the Local Culture
02:46 • 3min
3
How to Build an Audience
06:09 • 3min
4
Tucker Carlson's Zero Assets
09:06 • 2min
5
How to Survive a Marathon
10:59 • 2min
6
The Importance of Setting Goals
12:43 • 2min
7
The Chaos of the Blue Check Mark on Twitter Over the Last Weekend
14:28 • 2min
8
BuzzFeed News Shouts
16:40 • 3min
9
The Halo Effect of BuzzFeed News
19:37 • 4min
10
The Cost Structure of BuzzFeed News
23:36 • 2min
11
BuzzFeed's Decision to Sell to a Media Company
25:20 • 2min
12
Twitter Users Push Back Against Elon Musk's New Pay for Verification Policy
27:31 • 3min
13
The Problem With Twitter Verification
30:12 • 3min
14
The Importance of Verification in Content Marketing
32:55 • 2min
15
The Problem With Twitter's Subscription Service
34:28 • 1min
16
Mashable Announces Chat GPT Business Subscription
35:39 • 5min
17
The Importance of Privacy in Open AI
40:53 • 5min
18
AI and the Future of Marketing
46:04 • 3min
19
AI and the Content Creator
49:11 • 3min
20
The Importance of Chat GPT in Content Creation
51:43 • 3min
21
The Importance of 10 Blog Posts
54:55 • 2min
22
How to Be a Successful Content Marketing Company
56:44 • 2min
23
How to Get Found in Google and Search and Findability
58:18 • 3min
24
Are You OK With AI?
01:00:52 • 2min
25
The Truth About the Bud Light Marketing Campaign
01:02:29 • 2min
26
Nike's Marketing Team Has Been Put on Leave
01:04:21 • 4min
27
The Mistakes of Nike and Nike Marketing
01:07:51 • 2min
28
The Impact of Social Media on Bud Light
01:09:31 • 3min