This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI in Content: How Much Is Too Much? (373)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Truth About the Bud Light Marketing Campaign

I'm glad you brought it up because it's really interesting. It fits right into the theme of what we were talking about with Paris. So long time listeners of this show will remember three weeks ago or four weeks ago, I said how much I loved the Bud Light executives doing the marketing campaign for Dylan Mulvaney who is transgender. But news over the last couple of weeks have proven me to be so wrong. They have just, they've done everything except shoot themselves in the foot.

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