This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI in Content: How Much Is Too Much? (373)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Importance of Chat GPT in Content Creation

Don't lean so far into content creation that that's the only value you provide to clients. Paris, I would absolutely urge you to go look at the PR Council's new ethics with regard to the use of generative AI. The fact that you use chat GPT to do one element that makes you a little more efficient is no big deal. It's the equivalent of a designer saying, I use Photoshop because it makes me more efficient.

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