This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI in Content: How Much Is Too Much? (373)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Mistakes of Nike and Nike Marketing

Bud Light's ad was not part of their mission. Like as Nike, Nike will do something and they stand by something. It is their mission. And even if the marketing doesn't work, they continue on because it is not just to sell more cans of beer. This obviously was, now I'm looking at it as a marketing gimmick.

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