2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI in Content: How Much Is Too Much? (373)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Importance of 10 Blog Posts

"I would say Paris makes her money when one of her small businesses comes to her and says, we need 10 blog posts," she said. "What you need is three blog posts that do this, that turn into an e-book." The idea of 10 blog posts is they can go, at some point, if that's all you do, the client's going to go, well, what do I need you for? You're not providing me any insider value other than the fact that you know how to push some buttons that I could totally learn how to do".

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