This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Meta to Announce Twitter Competitor Called Instaflop (377)

May 26, 2023

01:04:31

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Episode notes

Introduction

2min

DeSantis: A Non-Starter?

4min

Buster Rhimes: The Best Entertainer I've Ever Seen

4min

The MeToo Syndrome

3min

The Importance of Being Substantial

2min

Should We Report on What Happened This Week?

2min

Elon Musk Moves in on Rupert Murdoch

2min

Twitter's Moves Related to the Election

2min

Twitter's Transformation Into a Content Platform

2min

10.

Twitter's Model for Advertising

2min

11.

Would I Subscription to Twitter?

3min

12.

The Advertising Recession Is Here

2min

13.

The Recession in Advertising

4min

14.

The Top Two Increases in Budget

4min

15.

Twitter's Not Yet Released Twitter Competitors

2min

16.

Instagram's Twitter Like Text App May Be Coming Soon

3min

17.

The PR Strategy Moved by Meta

3min

18.

TikTok and Suze Montana File Federal Law Banning the App

2min

19.

TikTok's Lawsuit Against the State of Montana

2min

20.

How to Kill Your PR Effort

2min

21.

The Switch in Sentiment

2min

22.

The US Government Wants to Kill Crypto

2min

23.

How to Be a Successful Content Marketing Instructor

2min

24.

The Creator Economy Middle Class

4min

25.

Kevin Kelly's Thousand Fans

3min

26.

The Decline of Marketing Spend

4min

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.

Advertising continues to plummet for media companies and creators. How long will this ad recession last?

There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.

And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).

Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.

This week's links:

Musk Moves in on Murdoch

Advertising Is in a Recession

Instagram to Release Twitter Competitor?

TikTok Sues Montana

Marketers Want More Budget [Research]

The Creator Economy Middle Class

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