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4min chapter
Meta to Announce Twitter Competitor Called Instaflop (377)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Decline of Marketing Spend
Gartner report shows another decline of marketing spend since 2016. Trend line has gone from 16% down to 9%, except for the big dip that we saw in 2021. CMOs are spending so much time trying to be efficient with technology, they're actually unproductive on other things., he says. "Are we getting more marketing power for our buck by not using advertising"
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