How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books
7 snips
Feb 16, 2017 • 25min
Live Episode! Beyond Meat: Ethan Brown
As founder and CEO of Beyond Meat, Ethan Brown believes he can turn peas and lentils into protein that tastes — and feels – exactly like beef and chicken. He says they're not quite there yet, but after 8 years in business, their products are sold in 11,000 stores nationwide. Recorded live in Anaheim, CA.
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22 snips
Feb 13, 2017 • 40min
Lyft: John Zimmer
Ridesharing wasn't a thing 12 years ago when John Zimmer was in college. But a class on green cities got him thinking about the glut of underused cars on the road, and eventually led him to co-found Lyft, a company that has helped make ridesharing a way of life.
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10 snips
Feb 6, 2017 • 40min
Kate Spade: Kate & Andy Spade
A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand: Kate Spade.
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13 snips
Jan 30, 2017 • 33min
Virgin: Richard Branson
Richard Branson took a record shop and built it into a label, a bank, an airline, space tourism, and 200 other businesses — all under the name Virgin. But the serial entrepreneur has also had his share of failures.
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8 snips
Jan 23, 2017 • 28min
Zappos: Tony Hsieh
Computer scientist Tony Hsieh made millions off the dot-com boom. But he didn't make his mark until he built Zappos — a customer service company that "happens to sell shoes." Now Zappos is worth over a billion dollars and known for its completely unorthodox management style.
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10 snips
Jan 16, 2017 • 30min
Honest Tea: Seth Goldman
In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea.
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11 snips
Jan 9, 2017 • 32min
Drybar: Alli Webb
A decade ago, full-time mom Alli Webb noticed a gap in the beauty market: there was nowhere that just focused on blow-drying hair. Now with 70 locations, Drybar is testament to Webb's motto: Focus on one thing and be the best at it.
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7 snips
Jan 2, 2017 • 38min
Zumba: Beto Perez & Alberto Perlman
Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, then improvised a dance routine to go with it. For his students, it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world.
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23 snips
Dec 26, 2016 • 31min
Warby Parker: Dave Gilboa & Neil Blumenthal
In 2008, it was nearly impossible to buy a fashionable, affordable pair of glasses online. That simple frustration inspired the idea behind Warby Parker – and disrupted the eyewear industry.
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8 snips
Dec 19, 2016 • 36min
Melissa & Doug: Melissa And Doug Bernstein
Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys.
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