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Childhood on the Farm
- Ethan Brown grew up in the city but spent significant time on his father's dairy farm, developing a love for animals.
- This early connection with animals shaped his later views on animal welfare and consumption.
The Internal Conflict
- Ethan Brown felt a persistent internal conflict between his career in clean tech and his desire to address animal welfare.
- He realized that changing protein sources could positively impact human health, climate change, and animal welfare.
The Turning Point
- Motivated by his children and a growing awareness of the limitations of traditional clean tech, Ethan Brown decided to pursue his passion.
- He began researching plant-based meat production, importing products from Asia, and even selling them to Whole Foods.