How I Built This with Guy Raz

Live Episode! Beyond Meat: Ethan Brown

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Feb 16, 2017
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ANECDOTE

Childhood on the Farm

  • Ethan Brown grew up in the city but spent significant time on his father's dairy farm, developing a love for animals.
  • This early connection with animals shaped his later views on animal welfare and consumption.
INSIGHT

The Internal Conflict

  • Ethan Brown felt a persistent internal conflict between his career in clean tech and his desire to address animal welfare.
  • He realized that changing protein sources could positively impact human health, climate change, and animal welfare.
ANECDOTE

The Turning Point

  • Motivated by his children and a growing awareness of the limitations of traditional clean tech, Ethan Brown decided to pursue his passion.
  • He began researching plant-based meat production, importing products from Asia, and even selling them to Whole Foods.
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