Ethan Brown

Ethan Brown, the CEO of Beyond Meat, dives into the fluctuating fortunes of the plant-based meat industry. He discusses the challenges of celebrity endorsements, particularly the backlash from Kim Kardashian’s partnership. Financial strains lead to layoffs and innovation struggles, prompting a new focus on healthier recipes. The conversation also highlights efforts to counteract negative narratives from the beef industry, with advancements like Beyond Four aiming to promote sustainability and nutritional value. The competition with Impossible Foods adds spice to their marketing strategies.

As founder and CEO of Beyond Meat, Ethan Brown believes he can turn peas and lentils into protein that tastes — and feels – exactly like beef and chicken. He says they're not quite there yet, but after 8 years in business, their products are sold in 11,000 stores nationwide. Recorded live in Anaheim, CA. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ethan Brown, Founder and CEO of Beyond Meat, shares his insights on overcoming consumer skepticism around plant-based products. He emphasizes the importance of listening to customer feedback before educating them about innovations. Chris Paul, the professional basketball player who switched to a plant-based diet, discusses how it enhanced his performance and energy levels. Together, they explore building trust with consumers to reshape perceptions and promote sustainability in food choices, highlighting the journey of Beyond Meat in creating appealing meat alternatives.

Ethan Brown, the founder and CEO of Beyond Meat, discusses the booming demand for plant-based proteins, especially during the pandemic. He shares insights on how meat shortages led to increased interest in meat alternatives and the impact of COVID-19 on the food supply chain. Ethan highlights Beyond Meat's unique approach to structuring their business and competing in the market. He also delves into innovative methods for transforming legumes into meat-like textures and the importance of ethical considerations in the evolving protein landscape.

Ethan Brown, CEO of Beyond Meat, shares his journey in creating plant-based meat alternatives, driven by a commitment to sustainability. He discusses the innovation behind replicating traditional meat qualities and the rising popularity of pea protein. The conversation delves into consumer attitudes shifting towards health and sustainability, as well as the challenges facing traditional farmers amidst this transition. Brown emphasizes the importance of non-GMO ingredients and the future of plant-based foods in reshaping our food system.