Beyond Meat CEO Ethan Brown on sustainable food systems and the science of protein

Ethan Brown, CEO of Beyond Meat, shares his journey in creating plant-based meat alternatives, driven by a commitment to sustainability. He discusses the innovation behind replicating traditional meat qualities and the rising popularity of pea protein. The conversation delves into consumer attitudes shifting towards health and sustainability, as well as the challenges facing traditional farmers amidst this transition. Brown emphasizes the importance of non-GMO ingredients and the future of plant-based foods in reshaping our food system.