
Beyond Meat CEO Ethan Brown on sustainable food systems and the science of protein
The Vergecast
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Innovating Plant-Based Proteins
This chapter explores the evolving landscape of plant-based proteins, focusing on pea protein and its advantages over traditional sources like soy. It discusses the diversification of protein ingredients to cater to consumer preferences and the challenges of flavor replication in meat alternatives. Additionally, it highlights the shifting consumer attitudes towards meat consumption, emphasizing health, sustainability, and the economic benefits for farmers transitioning to plant-based crop production.
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