Masters of Scale

Beyond Meat's Ethan Brown: How to teach your customer

Apr 5, 2021

Ethan Brown, Founder and CEO of Beyond Meat, shares his insights on overcoming consumer skepticism around plant-based products. He emphasizes the importance of listening to customer feedback before educating them about innovations. Chris Paul, the professional basketball player who switched to a plant-based diet, discusses how it enhanced his performance and energy levels. Together, they explore building trust with consumers to reshape perceptions and promote sustainability in food choices, highlighting the journey of Beyond Meat in creating appealing meat alternatives.

43:00

Episode guests

Chris Paul

Ethan Brown

AI Chapters

Episode notes

Intro

2min

A Professional Athlete's Journey to Veganism

2min

Navigating Consumer Skepticism in Plant-Based Innovation

16min

Innovating Employee Appreciation and Influential Pitching

6min

Revolutionizing Mealtime: Beyond Meat's Journey

20min

Building a Plant-Based Culinary Dream

3min

As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What Brown has demonstrated, and what every entrepreneur should learn: You must first build trust from customers – making sure they feel heard – before you can educate them about the value of your innovation. Cameos: Chris Paul (professional basketball player).

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.