Business Wars Beyond Meat vs Impossible Burger | Break from the Herd | 4
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Nov 6, 2024 Ethan Brown, the CEO of Beyond Meat, dives into the fluctuating fortunes of the plant-based meat industry. He discusses the challenges of celebrity endorsements, particularly the backlash from Kim Kardashian’s partnership. Financial strains lead to layoffs and innovation struggles, prompting a new focus on healthier recipes. The conversation also highlights efforts to counteract negative narratives from the beef industry, with advancements like Beyond Four aiming to promote sustainability and nutritional value. The competition with Impossible Foods adds spice to their marketing strategies.
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Kim Kardashian Ad Controversy
- Beyond Meat hired Kim Kardashian for an ad campaign in 2022.
- Some viewers questioned whether she actually ate the burger, leading to online discussion.
Beyond Meat's Response to Controversy
- Beyond Meat released outtakes of Kim Kardashian eating the burger.
- This aimed to address the controversy around her seemingly fake chewing in the original ad.
McDonald's and the McPlant
- Ethan Brown overheard positive McPlant sales at a Chicago McDonald's.
- Later, McDonald's discontinued the McPlant in the U.S. due to poor overall sales.