It’s 2022 and Kim Kardashian is chowing down on a Beyond Burger. But the Internet buzzes over whether she actually ate it. Meanwhile, after a boom in business during the pandemic, Americans are now cutting back on plant-based meats. And concerns are growing over their nutritional value. That creates a financial pinch for both Impossible Foods and Beyond Meat, and both companies will have to consider cutting the fat in their operations. Just as the industry looks like it's overcooked, one company revamps its recipe with health in mind. And the other adopts bolder, beefier, and bloodier brand. 

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