Business Wars
Wondery
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
Episodes
Mentioned books
37 snips
Dec 3, 2025 • 44min
The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1
Explore the origins and rise of Dungeons & Dragons as Gary Gygax and Dave Arneson turn handwritten rules into a cultural phenomenon. Discover how a missing child caused a media frenzy, casting D&D in a dark light and boosting its popularity. Hear about TSR's attempts to simplify the game and the financial strain they faced amidst wild expansion efforts. Experience the split among fans and the challenges posed by competitors like Magic: The Gathering that threatened the game's legacy.
10 snips
Dec 1, 2025 • 8min
Listen Now: American Scandal | The West Memphis Three
In a chilling tale set in West Memphis, Arkansas, three 8-year-old boys are murdered, triggering a frantic investigation amid limited resources. The pressure on local authorities leads them to wrongfully accuse three teenagers, influenced by local gossip and bias. As tension builds in the community, investigators struggle with evidence gaps and distractions, including an infamous false tip about a white van. The harrowing story captures national attention, sparking a prolonged fight for justice that resonates with the public.
71 snips
Nov 26, 2025 • 37min
Ozempic Wars | The Next Injection | 2
Novo Nordisk struggles to meet massive demand for Ozempic as Eli Lilly gains the upper hand in the GLP-1 market with its new drug ZepBound. The competition heats up with innovative strategies like direct sales and lower pricing initiatives. Both companies are vying for market dominance, while leadership changes at Novo Nordisk signal an urgent need for a turnaround. Meanwhile, trials for new obesity treatments and Alzheimer's applications raise hopes for future advancements. The landscape shifts rapidly, leaving both firms in a fierce battle for consumer trust.
99 snips
Nov 19, 2025 • 35min
Ozempic Wars | The Hundred-Year Duel | 1
The podcast delves into the intense rivalry between Novo Nordisk and Eli Lilly, stemming from a century of competition in diabetes treatments. It reveals how a diabetes drug, Ozempic, surprisingly became a weight-loss sensation, sparking a rush from competitors. Listeners learn about production challenges, rising demand, and the impact of compounding pharmacies filling shortages. The cultural phenomenon of Ozempic's popularity on social media and the scrutiny of Novo Nordisk's marketing practices further add to the excitement.
6 snips
Nov 13, 2025 • 40min
Gap's Revival | Better in Navy? | 3
Jordyn Holman, a New York Times retail reporter, and Aubrey Avery Jr., a veteran retail executive, dive deep into Gap's marketing revival. Holman discusses how Gap is aiming to reconnect with Gen Z through nostalgia and viral ads while exploring the challenges of maintaining cultural relevance. Avery shares insights on Old Navy's explosive growth and the importance of community outreach. They reflect on leadership under Mickey Drexler and Richard Dickson's strategies, emphasizing a return to the brand's roots.
4 snips
Nov 12, 2025 • 38min
Gap's Revival | Back in Blue | 2
In late 2023, Gap's new CEO Richard Dickson tackles the brand's struggles with a mission to transform its culture. He aims to revitalize Gap through quality linen pieces and high-fashion collaborations, enlisting renowned designer Zach Posen. Their viral ad campaigns and a Met Gala debut signal a return to style. However, challenges like tariffs threaten supply chains, and a cultural clash with competitors over denim ads tests their resolve. Will Dickson’s strategic moves win back shoppers' hearts?
16 snips
Nov 5, 2025 • 4min
Listen Now: American History Tellers | The Mayflower
Dive into the perilous journey of the Mayflower as it faces treacherous storms and a damaged beam. Discover the intense pressure on the captain to make a risky decision to repair the ship and continue westward. Uncover the myths and conflicts surrounding the Pilgrims' story that shaped America. This engaging narrative reveals how historical voyages influence our lives today.
54 snips
Nov 5, 2025 • 42min
Gap's Revival | Faded Khakis | 1
In 2016, a fire at a Gap distribution center symbolized deeper issues within the brand. Once a cultural icon, Gap struggled against fast fashion and disappointing sales. The attempt to revive the brand with Kanye West's partnership turned into chaos, marked by unpredictable tensions and a clashing aesthetic. Despite initial hype, lack of cohesive strategy and corporate disputes led to further decline. As Old Navy faced retrenchment, Gap sought new leadership, hoping for a turnaround with a fresh vision inspired by previous successes.
60 snips
Oct 29, 2025 • 33min
How Lululemon Won Athleisure | Mirror, Mirror | 2
Explore the explosive growth of the athleisure market in the 2010s as Lululemon skyrockets to fame, only to face scandals over sheer pants and controversial comments from its founder. Discover the corporate turmoil surrounding CEO resignations and the challenges of maintaining brand identity amid fierce competition. Delve into Lululemon's ambitious pivot to tech with the acquisition of Mirror, and reflect on how new challengers are reshaping the landscape. Despite setbacks, Lululemon's global presence and resilient strategy keep it in the game.
121 snips
Oct 22, 2025 • 40min
How Lululemon Won Athleisure | Child's Pose | 1
Discover how Chip Wilson tapped into the yoga craze of the late 90s to create Lululemon, crafting the iconic yoga pants. Delve into the brand's rise with unique community-building strategies and cheeky marketing stunts. However, not all was smooth sailing as growth brought controversy, provocative remarks, and a recall crisis. Explore the evolving dynamics between Wilson and his leadership team as they contend with scaling the empire amid increasing competition and operational challenges.
