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Live Episode! Beyond Meat: Ethan Brown

How I Built This with Guy Raz

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What Are You Doing With Soy Protein?

It was hard at first, but Kleiner Perkins got around in 2010. "I don't think it's a good idea to build a brand, telling people not to eat what they love," he says. You can make our products out of lentil protein, mustard seed, tobacco leaves have great protein,. cotton seeds have great protein.

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