How I Built This with Guy Raz cover image

Live Episode! Beyond Meat: Ethan Brown

How I Built This with Guy Raz

00:00

What's the Hardest Part of Your Business?

You started the company in 2009. How long did it take you before beyond me? Was it a grocery store? Right. It wasn't until 2011, and really early 2012 that we started to put into the market this basic structure that we had licensed from the grocery store. You know, I'm probably the harshest critic of our products. We do have a moon shot in our company that's around bacon. So let's, let's show them that we can produce a piece of bacon,. Like a real piece of bacon from, from, from plants.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app