
Live Episode! Beyond Meat: Ethan Brown
How I Built This with Guy Raz
00:00
What's the Hardest Part of Your Business?
You started the company in 2009. How long did it take you before beyond me? Was it a grocery store? Right. It wasn't until 2011, and really early 2012 that we started to put into the market this basic structure that we had licensed from the grocery store. You know, I'm probably the harshest critic of our products. We do have a moon shot in our company that's around bacon. So let's, let's show them that we can produce a piece of bacon,. Like a real piece of bacon from, from, from plants.
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