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Honest Tea's Origin
- Seth Goldman, after a long run in 1997, found only sugary drinks in a store.
- This sparked the idea for Honest Tea, a less sweet beverage.
Initial Steps
- Goldman contacted Barry Nalebuff, his former business school professor, to discuss the idea.
- A $50,000 investment from Goldman's father provided initial capital.
Personal Challenge
- The day before the crucial Whole Foods presentation, Goldman's son was diagnosed with a serious heart condition requiring surgery.
- Despite this, Goldman persevered with the presentation and continued working on Honest Tea during his son's hospitalization.