Honest Tea: Seth Goldman
How I Built This with Guy Raz
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The Importance of Honesty in the Cultural Side of the Business
When Coca-Cola became an investor in 2008, that was a surreal experience because they approached you. Coke bought about 40% of the company. And they bought an option to buy a majority, which eventually they did. But like, this was your company. I think that was a key piece that led us, keep control.
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