How to Start a Tea Company

I ran a tea expert. No, not a tea expert and more importantly, not a beverage industry expert at all. And that was where having zero knowledge of the beverage industry in the beginning was actually a competitive advantage because we went in without any of the assumptions. You couldn't get investors to invest or employees or buyers to commit without, you know, me being committed. So how did you go from that to like thinking about starting a tea company? When I felt that thirst, I reached out to my professor from business school. Barry Nelboth.