How I Built This with Guy Raz

Lyft: John Zimmer

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Feb 13, 2017
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ANECDOTE

Costumed Marketing

  • To market Zimride on college campuses, John Zimmer and Logan Green wore frog and beaver costumes.
  • Zimmer, as the beaver, handed out cards at Cornell, even encountering a Lehman Brothers managing director who recognized him.
ANECDOTE

Green City Inspiration

  • A "Green Cities" course at Cornell inspired Zimmer's interest in urban resource issues and transportation.
  • After graduating, he worked in real estate finance at Lehman Brothers before co-founding Lyft.
INSIGHT

Public Transit's Shortcomings

  • Logan Green, Lyft's co-founder, experimented with car-free living and realized public transit's limitations.
  • Inspired by ride-sharing in Zimbabwe, Green created Zimride to connect people traveling in the same direction.
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