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Costumed Marketing
- To market Zimride on college campuses, John Zimmer and Logan Green wore frog and beaver costumes.
- Zimmer, as the beaver, handed out cards at Cornell, even encountering a Lehman Brothers managing director who recognized him.
Green City Inspiration
- A "Green Cities" course at Cornell inspired Zimmer's interest in urban resource issues and transportation.
- After graduating, he worked in real estate finance at Lehman Brothers before co-founding Lyft.
Public Transit's Shortcomings
- Logan Green, Lyft's co-founder, experimented with car-free living and realized public transit's limitations.
- Inspired by ride-sharing in Zimbabwe, Green created Zimride to connect people traveling in the same direction.